Last Friday was my last day working with the amazing team at Conversion Crimes. It’s been a crazy 2+ year […]
Self bullshitting
You can gauge your progress in your self development journey by the quality of the bullshit you tell yourself. Positive […]
Studying yourself
The subject of “yourself” should be taught in schools. I’m not talking about a new age-y, spiritual way of knowing […]
Mental accounting
When they were just starting out as actors, Gene Hackman and Dustin Hoffman were friends. One day while visiting Hoffman’s […]
Design for copywriters 101
Copywriters should know the basics of design. The times when as a copywriter you worked in a silo are over. […]
Knowing is not experiencing
“The highest authority is one’s own experience of truth.” – S.N. Goenka Knowing is not experiencing. That’s what Vipassana meditation […]
The practical side of gratitude
I used to think gratitude was just another woo woo habit to add to an already overflowing list of stuff […]
Banner blindness
We underestimate how much location impacts our mindset. After moving to the UK from Italy and living here for the […]
Choice architects
As a UX designer you are a choice architect. A choice architect has the responsibility for organizing the context in […]
Second order effects
When choosing our career path or when pursuing a passion, we often don’t consider second order effects. “Every action has […]