Have to go on a bit of a rant today. But there’s a big lesson when you peel the layers. So long story short, every… Read More »The first and most important rule of doing business
August 11, 2022
I just listened to a Tim Ferriss interview with former professional poker player Liv Boeree. She’s pretty a badass character and knows a lot about… Read More »￼Is this poker champion’s secret copywriting?
B2B copy can get pretty complex, pretty fast. When you have anything between 3 to 5 or 6 different buyers, you have to cater to… Read More »The simplest way to write for different buyers