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chris

How to get inside your customers decision-making process

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Read Online How to get inside your customers decision-makiong process Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you’ve been reading for a while you know I’m obsessed with understanding people’s decision-making. Yesterday I was on a coaching call with a client and they had issues with understanding what language to use in their value proposition copy. Turns out they’re running customer interviews, so I asked “Do…

Choose your enemies wisely

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Read Online Choose your enemies wisely Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. “A wise man gets more use from his enemies than a fool from his friends.” Baltasar Gracian Today I wanted to write about competition, and how to use it to your advantage. As I’m looking at my clients competitors this week, this is fresh on my mind and I’ve been using the time to improve the way I look at and study the competition’s…

Why your users can’t find what they need

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Read Online Why your users can’t find what they need Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. What business are you in? Really, take a moment and think about it. The answer might surprise you. And point out areas for improvement you had no idea you could even work on. I’ve been working with this SaaS client, they’ve been in business for 20 years and have a ton of brand recognition in their space. But with the…

What’s the BEST AI tool for copywriting? Let the battle begin…

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Read Online What’s the BEST AI tool for copywriting? Let the battle begin… Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you’re in copywriting you might have been on the lookout for the best tool to write for you. But I think that’s the wrong way to look at it. AI shouldn’t write FOR you – it should write WITH you. The copywriter of the future I’ve been testing a lot of different tools out there lately on client…