fbpx
Skip to content
Home » Archives for chris

chris

They all laughed when I stood up on the podium…

  • by

Read Online They all laughed when I stood up on the podium… Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I was petrified. Almost about to fake being sick, just so I could sidestep it. And like you normally do when you dread something, I’d procrastinated til last minute. I was supposed to give my first official Toastmasters speech that very night — and I didn’t have a single word on paper (or in mind) yet. So, I told…

How to understand any business and market fast

  • by

Read Online​
How to understand any business and market fast
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Copywriters should be learning machines.
I’m constantly amazed when I hear about fellow pen pushers who refuse to work with a client because they think the topic is too complex.
I mean, I say no to certain topics too. I would never write for the porn industry for example. But not because I don’t understand (c’mon…

Write a “How it works” page that sells

  • by

Read Online​
Write a “How it works” page that sells
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
I just finished a strategy session with a potential client and I’m buzzing with excitement.
Not because I might have won the project…
But because I’m proud of how the whole call went and of the value I provided them with, for free. Even before the project started.
Strategy sessions are the 45 to 1-hour deep dive calls I…

Kasia Bargielowski-Foster — Navigating the World of B2B SaaS Marketing, From Music Blogs to the Intricate Dynamics of Product Marketing (TMMF #002)

  • by

“Sometimes you need to look beyond your day-to-day and ask: Is what I’m creating really resonating with my audience?” — Kasia Bargielowski-Foster Kasia Bargielowski-Foster, an… Read More »Kasia Bargielowski-Foster — Navigating the World of B2B SaaS Marketing, From Music Blogs to the Intricate Dynamics of Product Marketing (TMMF #002)

How to create an experience with words

  • by

Read Online​
How to create an experience with words
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
There’s an economics concept called “experienced goods”. Experienced goods are products that cannot be fully evaluated before purchase and use. They need to be consumed to get a sense for their value.
This is different from “search goods”.
Search goods are things like books, electronics, clothing, furniture, and…

How to get more opportunities

  • by

Read Online​
How to get more opportunities
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
I’ve recorded the first 9 episodes of “The Message-Market Fit podcast” launching next week. We chatted all things messaging, copy, positioning, ICPs and more. But one thing jumped out of those conversations more than anything else…
I’m talking about human connection.
At the bottom of every successful interaction, whether it’s with…

How to get out of the box

  • by

Read Online​
How to get out of the box
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
We’re one week away from the lunch of my new “The Message-Market Fit” podcast. I’ve been raking up interviews for the past 2 weeks and loving it. Hopefully, you’ll love it too. What’s it about? At its core, it’s about understanding people. Here’s how you can start doing it better, today…
Being a great copywriter and empathizing with…