In this crypto, AI and metaverse era, fans are turning into active promoters for your brand more than ever. With everything getting decentralized, user generated… Read More »Reverse engineering what your fans want more of
How do you tell apart good copy from bad copy? There’s a term we use in copywriting a lot: “swipe”. When copy is really good,… Read More »How to “quickly” tell what good copy looks like
Unless you live in a cave, you might have heard about (or even seen) Will Smith slapping Chris Rock on stage live at the Oscars… Read More »Will you slap your way through the Oscars?
Competition moves business forward. You can have good competition and bad competition. Good competition is when all companies are growing, innovating, pushing each other to… Read More »How to talk about your competitors (in business and life)