What bootstrapped companies get wrong about positioning and how to fix it
Yesterday I led a really cool workshop hosted by a VC fund for bootstrapped SaaS companies. The topic: positioning. I had the opportunity of asking
Jeff Bezos’ ticking time bombs
Here’s one character trait you should master if you want to be a better business person, leader, partner, or anything really: Obsessive attention to detail.
Your customer personas suck. Here’s what to do instead.
Yesterday we talked about the importance of digging deeper into the psychology of your potential customers. And about the dangers of considering them a blob
Giveaway day 🎉 (how to find the perfect prospect when they’re hiding)
It’s official, our Conversion Alchemy Journal giveaway is live. Go give it some love and get a chance to be one of the 3 readers
The louder the claim the bigger the scam (IMPORTANT ANNOUNCEMENT📣)
I’ve been working with a client and they make a very big claim. They tell their visitors that they can buy from their ecommerce store,
How to get your customers to sell for you
Yesterday we talked about how good positioning is about being intentional and relevant. Well, today I want to give a real-world example – from one