Yesterday I led a really cool workshop hosted by a VC fund for bootstrapped SaaS companies. The topic: positioning. I had the opportunity of asking

Here’s one character trait you should master if you want to be a better business person, leader, partner, or anything really: Obsessive attention to detail.

Yesterday we talked about the importance of digging deeper into the psychology of your potential customers. And about the dangers of considering them a blob

It’s official, our Conversion Alchemy Journal giveaway is live. Go give it some love and get a chance to be one of the 3 readers

I’ve been working with a client and they make a very big claim. They tell their visitors that they can buy from their ecommerce store,

Yesterday we talked about how good positioning is about being intentional and relevant. Well, today I want to give a real-world example – from one