Reverse engineering what your fans want more of
March 31, 2022
In this crypto, AI and metaverse era, fans are turning into active promoters for your brand more than ever. With everything getting decentralized, user generated
How to “quickly” tell what good copy looks like
March 31, 2022
How do you tell apart good copy from bad copy? There’s a term we use in copywriting a lot: “swipe”. When copy is really good,
How not to make your research useless
March 31, 2022
You know I’m all about doing your research. It might sound boring AF to you (unless you’re a nerd like me), but it’s true. Research
Will you slap your way through the Oscars?
March 31, 2022
Unless you live in a cave, you might have heard about (or even seen) Will Smith slapping Chris Rock on stage live at the Oscars
Copywriting in its purest form
March 31, 2022
What is copywriting? The gurus say “salesmanship in print”. Well, used to be in print, now it’s for the most part digital. Anyway, I was
Stop staring at them!
March 31, 2022
The other day I was buying new glasses. I know random, but follow me here for a moment. Follow me like the dude who was
