Have to go on a bit of a rant today. But there’s a big lesson when you peel the layers. So long story short, every

The Matrix is one of my all time favorite movies. The concept is so life changing, I think it inspired my move into copywriting and

I just listened to a Tim Ferriss interview with former professional poker player Liv Boeree. She’s pretty a badass character and knows a lot about

B2B copy can get pretty complex, pretty fast. When you have anything between 3 to 5 or 6 different buyers, you have to cater to

Ever heard about the 4 P’s, AIDA, PAS and other copywriting formulas? I’ve always been skeptical about those. Not because I think they don’t work.

Why don’t I link to anything except my own stuff here? To that in a moment. I just read a post by Amanda Natividad who