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Popular articles
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Recent articles
How to read people’s minds (know your customers better than they know themselves)
How well do you know your customers or clients? It’s a question I often ask mine. The answer often lies somewhere in between “We’ve never
I spent $900 on coffee in 2022. Confessions of an addict.
Hi, my name is Chris and I’m a coffee addict. It’s my only drug, so cut me some slack, ok? I think my training in
What’s your point?
Everybody talks about storytelling. The hero’s journey and how you can use it in copy and content to engage readers and move them through an
SaaS vs Ecommerce UX copy: FIGHT!
Yesterday I got an interesting question from one of you (thanks Andres): How should you deal with your UX copy if you’re a SaaS and
What NOT to do if you want to get customers in the door
When I started out, I specialized as soon as I could. Why? I didn’t know any better. And I saw other people do it successfully.
How to suck readers into your copy – with 2 words
How can you truly captivate readers? If you’ve been a student of copywriting for a while you might have an answer. “It’s about understanding the