How well do you know your customers or clients? It’s a question I often ask mine. The answer often lies somewhere in between “We’ve never

Hi, my name is Chris and I’m a coffee addict. It’s my only drug, so cut me some slack, ok? I think my training in

Everybody talks about storytelling. The hero’s journey and how you can use it in copy and content to engage readers and move them through an

Yesterday I got an interesting question from one of you (thanks Andres): How should you deal with your UX copy if you’re a SaaS and

When I started out, I specialized as soon as I could. Why? I didn’t know any better. And I saw other people do it successfully.

How can you truly captivate readers? If you’ve been a student of copywriting for a while you might have an answer. “It’s about understanding the