Where are you going?
March 31, 2022
When trying to understand how people make decisions you have to discover a couple of things. What do they know about your product and market?
How to talk about your competitors (in business and life)
March 31, 2022
Competition moves business forward. You can have good competition and bad competition. Good competition is when all companies are growing, innovating, pushing each other to
Should you use humour in your copy?
March 31, 2022
Yesterday I finished watching the latest Spiderman movie. (potential spoilers incoming) I say I finished because lately you need at least 3 separate viewing sessions
YCDB & SOYA
March 31, 2022
No, I’m not trying to sell you some kind of cannabis supplement. But inside this subject line lies one of the biggest business lessons I’ve
You’ve got them, now what?
March 31, 2022
Moving on from yesterday’s email where we talked about what motivation is and how to match it on your website. If motivation is the “What”,
What most websites get wrong
March 31, 2022
What makes people want to look at a website? Not talking about buying, just wanting to stick with it, give it a chance. We’ve talked
