Popular articles
Popular articles
Recent articles
Recent articles
The secret to understanding (and leveraging) human behavior
Yesterday we ran a quick thought experiment. I mentioned how, hidden in a short poem, we could find an important lesson that can help us
A quick thought experiment for you
Let’s start this week off with some good old thinking, shall we? I want to try something different. And give you some homework for tomorrow
Would you spend $3M for a baseball?
Have you planned your 2023? Are you going to make some serious big moves? I hope so. Thing is, big, bold moves require a mix
How to ethically steal copy ideas guaranteed to work for your target audience
You’re probably familiar with competitive research. If you’re not, it’s time to learn about it – but not in this email. When I run competitive
Will the machines destroy us? Or will they help us make more $$$? My take on AI and Chat GPT.
Artificial Intelligence has been growing in popularity in the past couple of months. Just take a look at Google Trends and you’ll see a spike
How to understand people… even stuff they don’t know about themselves
What’s the secret to truly understanding people? To figuring out what they want, what they fear, what they aspire to, what they secretly dream of