The Matrix is one of my all time favorite movies. The concept is so life changing, I think it inspired my move into copywriting and

I just listened to a Tim Ferriss interview with former professional poker player Liv Boeree. She’s pretty a badass character and knows a lot about

B2B copy can get pretty complex, pretty fast. When you have anything between 3 to 5 or 6 different buyers, you have to cater to

Ever heard about the 4 P’s, AIDA, PAS and other copywriting formulas? I’ve always been skeptical about those. Not because I think they don’t work.

Why don’t I link to anything except my own stuff here? To that in a moment. I just read a post by Amanda Natividad who

Hope you appreciated the Blink 182 reference in the subject line, I did. Anyway, let me get to the point. Yesterday I hopped on a