I’ve seen one of the most powerful pieces of copy today. I was surprised as advertising, especially for huge brands like this one, recently has

Let me tell you about 2 bards. And for the non-fantasy or medieval buffs, a bard is a poet, usually singing stories to drunk dudes

Kobe Bryant was dominant. He was present, calm, but at the same time aggressive when it came down to it. How could he maintain his

You have flaws. We all do. Stuff you can’t do anything about. But makes you cringe. Or stops you from being yourself in a lot

Your audience is crazy. And it might be costing you sales. Or rather, not understanding this might be costing you sales. What do I mean

Let’s talk about your product’s trial. Or if you run an eCommerce store, any incentive you might provide to incentivise purchase. One of my clients