Skip to content
Home » Expectations vs reality

Expectations vs reality

  • by

I often talk about 2 of the most underrated skills in marketing, sales and business in general.

Setting expectations and providing context.

If you don’t do one of the two, you’re cutting your chances of success by half.

If you do both, you reduce risk (real and perceived), control the situation (in a way that doesn’t feel controlling) and almost guarantee you’ll get the result you want.

Whether it’s persuading someone, getting buy-in, communicating your ideas or just simply having great human interactions, expectations and context are vital.

Which brings me to today’s rant.

The mechanic who’s inspecting my car (I recently imported a Dodge Challenger in the UK) doesn’t know about this little secret of ours.

Hence why I’m getting frustrated and why I won’t probably refer him to anyone.

My car has been with him 1 month now and after our initial call, it’s like I have to beg him anytime I want an update. 80% of the times I message him, he doesn’t even reply!

Now, I’m the first to say you should protect your time. I only have calls on Mondays and Wednesdays for example.

But managing expectations and providing context to someone on the outside, doesn’t have to mean you break your boundaries.

A simple “Hey checking in with a quick update”, or “Hey so after this step happens, we’ll do this and this…” would be great.

But all I get is silence.

What this does is creating unnecessary FUD (fear, uncertainty and doubt).

You never want this to happen, especially when it comes to your customers. And reason why you should always ask yourself: “What’s the best way to manage expectations and provide context here?”.

You can do it with copy and design. Your branding does it too, in people’s subconscious.

If you need help turn that into reality, get in touch.

Leave a Reply

Your email address will not be published. Required fields are marked *

brain dump?

Every week I write about what I’m learning at my copywriting/UX desk ,with fun, insightful and quirky stories.

Let’s nerd about decision making, persuasion, habits, and conversion optimization.