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Flip the script to understand what people care about

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Hey there, You don’t care about me.

Let’s face it.

The only reason you’re reading this email, is because you want to be entertained, or informed or just because it’s yet another shiny object shouting for your attention.

How do I know?

Because that’s the same way I feel about every single email I read.

“What’s in it for me”?

Like Robert Ringer says in his book “Winning through intimidation”: ““every human being interprets everything in life to suit himself.”

People’s reality is subjective, not objective as we’d all love to think.

Recently this fact is becoming more apparent for me.

I started posting content more regularly online, and it’s a slow game let me tell you. But it’s also very interesting to see how people react to different types of content and on different social media platforms.

The most fascinating learning for me so far, has been that status is alluring.

What I mean by that is, a lot of times the stuff that gets engagement is what gives your audience status when they re-share it.

No matter how useful you think your content is, no matter how much you enjoy creating it, and how much work you put into it… the only thing that will impact its success at the end of the day, is what kind of value it will provide the end user with.

And to understand what that value is, you have to flip the script. Get into their shoes.

In this case status can have huge value.

You’re giving them a way – in a sense, you’re giving them permission – to share a piece of content that in their minds will confer them added status.

It doesn’t apply to all products or services of course, but it’s a useful way to train yourself to wear the other person’s shoes.

Tomorrow I want to look at a super powerful tool you can use to flip this script and get into your audience’s minds.

Hint: it comes from acting.

Stay tuned.

By the way, are you on TikTok? You know, it’s not only annoyingly loud teenagers dancing. Let’s be friends.

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brain dump?

Every week I write about what I’m learning at my copywriting/UX desk ,with fun, insightful and quirky stories.

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