As humans we overcomplicate stuff most of the times.
That’s why, when I hear a simple concept that sinks into the root of a problem, I get excited.
Like this concept I heard entrepreneur Alex Hormozi talk about, for making more mooolah – in any type of business, niche, industry, with any type of client or customer.
Without scamming anyone (important).
It goes like this:
MORE -> BETTER -> NEW
What does it mean?
If you want to get more out of what you already have, you should approach it with this framework in mind…
- Do more of what’s already working
- Do it better than you’re currently doing it
- Add something new to what you’re doing
Notice how the priority is important here.
We’re often tempted to add something new when simply trying to improve what we’re already have in place, could be lower effort and more profitable.
Or we might feel like we need to improve something, when just doing more of it would yield better results without much more effort.
We often jump ship too often and for no good reason.
This framework can help.
And guess what…
It can help boost your conversions too.
Are going through a plateau? Feeling stuck?
Is the looming recession weighing on you like a 500 lb gorilla?
Ask yourself in this order: 1) Can I make more of what’s working, without much effort? If not, 2) Can I improve on what’s working? And if not, 3) Can I build something new on top of it?
When it comes to your copy it can be as simple as, first, considering expanding on a key conversion page.
Maybe the market is getting tougher, more skeptical and your audience needs more assurance…
-> Add more (of the right) copy to help them reach the awareness level they need to be in to buy.
Maybe your offer or pricing strategy doesn’t convert as well anymore because a new competitor popped up out of nowehre…
-> Time to improve it, to reframe it, to add bonuses or features.
Or maybe, your services don’t cover what your clients need at the moment…
-> Add a new product or productized service that fills that gap.
But, don’t try to do it all at once or in the wrong order.
It can cost you time and energy.
And ultimately remember that this strategy only works if you’re in it for the long run and are able to avoid the shiny object syndrome.
As Hormozi says:
“If you want to have a competitive advantage, have it be patience because no one wants to copy it.”
This is the exact framework I used to figure out what to build next, to grow my newsletter.
And reason why I created my free ebook.
Did you download it? Find it here.
Do the homework inside and get back to me. I’d love to help you!
Quote and reflection of the day:
“Ultimately, the goal is to become the best in the world at being you. To bring useful idiosyncrasy to the people you seek to change, and to earn a reputation for what you do and how you do it. The peculiar version of you, your assertions, your art.”
- Seth Godin, The practice
To become the *best in the world*, you have to create meaningful and useful change. But first you have to define what the best *you* is like and become that person. When you do things right the two happen alongside each other.