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I’m not sure how many of you are parents.

I’m not.

But as I was listening to a podcast on a run today, I got to think of one piece of advice that is great for any parent, but for leaders of all types too.

Think you’re not a leader? You still have to lead yourself.

The fact is, when it comes to leading your family, your friends, your business, your sports team, you shouldn’t have to shout to have people listen to you.

The example they gave on the podcast was of this guy with his children: whenever he asks them to do something, he makes it a point to do so in a calm and non-demanding way.

That’s because the moment you reach the point of having to get angry or overbearing to establish your leadership, that’s when you’re already failing.

Your people should want to follow you because they want to, and know that’s the right way to go about it. Because you’re leading by example.

Not because they’re scared, fooled, or intimidated by you.

Same thing with leading yourself. Using your willpower is the equivalent of shouting to yourself to get something done.

Good for a couple of times, but can’t last.

And guess what, it’s the same when it comes to your website and messaging.

Using copy that appeals to everybody, being aggressive or scamming people is like shouting.

On the other hand, being specific and unapologetic about it, calmly stating what you do, who you do it for and why you’re different, will attract the right people and create trust in their minds.

Something not many businesses do well, unfortunately.

But there’s still hope for you.

Get in touch.

brain dump?

Every week I write about what I’m learning at my copywriting/UX desk ,with fun, insightful and quirky stories.

Let’s nerd about decision making, persuasion, habits, and conversion optimization.