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I heard a story once…

A daughter, seeing her mom cutting the end of a ham before placing it in the pan, asked her why she did that.

The mom replied, “Because your grandma used to do it”.

So the daughter went to her grandma and asked her the same question…

The answer? “Well, because your great grandmother used to do it”.

Then the daughter, a bit distressed (and obsessed to be honest) with this question went into her great grandmother’s diary. She found the infamous ham recipe and learned that, back then the only way to fit a ham into the smaller pans they used, was to cut its end.

What’s the moral?

Just because you hear or read about someone doing something, it doesn’t mean you should do it too.

Just read an article about how to write compelling headlines? Before you go ahead and copy paste the formats and change one word, ask yourself: Does this apply to my audience and to their situation?

Just heard a guru on a podcast talk about how this or that growth hack worked for them? It won’t necessarily work for you, so at least test it.

You get the gist.

Tradition and success stories are important, but we also need to adapt and grow.

The only way to do that is to do the work, make mistakes and adjust.

Keep that in mind.

Want a faster way to learn about your audience so you can avoid those costly mistakes? Get in touch.

brain dump?

Every week I write about what I’m learning at my copywriting/UX desk ,with fun, insightful and quirky stories.

Let’s nerd about decision making, persuasion, habits, and conversion optimization.