I recently stumbled on an article that got me thinking…
About AI hallucinations.
Yes AIs tend to get a little carried away and it’s up to us to be mindful of that.
But what’s interesting is how these hallucinations fit with our often flawed and biased decision-making process.
First, some of the insights from the article:
- AI tools like ChatGPT are designed to provide satisfying, plausible answers rather than focusing on accuracy. They are excellent at predicting text that makes users happy, even if it’s subtly incorrect.
- People often unconsciously expect AI chatbots to “think” like humans, but there’s no actual “thinking” happening. It’s just a sophisticated text prediction machine that seems real and sentient.
- When asking AI chatbots questions about themselves, we’re engaging in a creative writing exercise, as the AI happily provides answers that fit into the narrative we’ve placed it in.
Turns out, just like AI-generated content, our prospects create stories in their minds.
Based on their beliefs, emotions, but also biases and mental shortcuts.
Can you use this “ethically” in your copy?
🕵️♂️ Be aware of cognitive biases: Identify these biases in your target audience and create copy that addresses or counteracts them.
📚 Fact-check: Encourage your prospects to verify the information you provide and avoid presenting false or misleading claims. (great for the skeptics)
🧠 Leverage psychology: Use psychological principles like scarcity, social proof, and reciprocity to influence decision-making.
📖 Create captivating stories: Craft narratives that resonate with your audience’s beliefs and emotions. Sometimes you have to “hallucinate” for them. It’s what will move them through your copy.
When you understand human behavior, psychology, and can craft persuasive stories, you can create copy that resonates with our audience and drives conversions.
“In the end, if these bots feel sentient, and act sentient, we will keep mistaking them for actual beings that can explain themselves and have real personalities. Their answers feel satisfying enough that it doesn’t matter that they are simulated. And then we might forgive the occasional lie, because everyone makes mistakes. ” – Ethan Mollick
Curious to learn more about the behind the scenes of how I run my business and about what’s next? Every two weeks I hop on a mastermind call with my buddy Josh and we talk shop. Subscribe to get notified when we go live.
Quote and reflection of the day:
“The gods of power frown on the frivolous; they give ultimate satisfaction only to those who study and reflect, and punish those who skim the surfaces looking for a good time.”
– Robert Greene, The 48 Laws Of Power
True power is in the the daily lessons and reflection. It’s in the deep thinking and in the deep work. Because going deep requires you to abandon your own self image and embrace uncertainty. And that’s how you transform and grow. If you want power, seek depth.