A tattoo artist I follow on Instagram, just shared a very insightful post.
It’s all about aftercare.
Call it whatever you want when it comes to your business, whether it’s post-sale support, assistance, a consultation, guidance, roadmapping…
If what you sell requires “aftercare” or some kind of maintenance work, stop charging for it.
As Andy says:
“If you want to charge more, do better art work, give them a better service and charge for that.”
Charging for extra work that your own work creates, is a blatant upsell. And if you’re anything like me, you hate upsells, or likely instantly overlook them.
Instead, go the extra mile, show customers that you know what they’re going through and understand their situation. So it’s important for them to feel as comfortable as possible after buying from you.
Remember, the best customers are your current customers (no, not in the “hell yeah, let’s upsell them” sense).
So value their experience, before, during and after the sale.
What does “aftercare” look like for you? What level of service are your customers experiencing?
Have a great weekend!
P.S. Just a heads up, next week I’ll be traveling and enjoying some time in NY. It’s been a while since the last time but from Tuesday the 11th I’ll be putting the daily emails on hold until I’m back on the 11th. Some space never hurts now and then! And if you’re in NY, let me know, I’d love to meet up with a fellow copy nerd.
Quote and reflection of the day:
“The path of mastering something is the combination of not only doing the best you can do at it, but also doing it the best it can be done”
– Gary Keller, The one thing
Mastery is a lot about intuition and following the voice inside your head that tells you it’s not good enough. If you can’t hear that voice, maybe you’re on the wrong path.