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I’ve been back in Italy for a month now visiting family.

One thing is sure:

Travelling makes maintaining your routine very hard.

For sure it’s tough to keep it consistent.

But there’s one thing that works well for me: emotional resonance.

Ok, let’s take a step back first. Ever tried watching a movie way past your bedtime? You knew it was gonna be hard but you persisted because maybe you were hanging out with friends and you didn’t want to be the party pooper.

There are two scenarios in those situations;

  • You doze your way off into dreamland on the couch
  • You keep watching the movie

Whichever way it goes depends on one main thing: emotional resonance (or peer pressure, but let’s set that aside here).

See, motivation only gets you to a certain point, it can get you started.

But after a while, it’s not enough to keep you going. Motivation requires willpower and willpower requires energy.

Emotional resonance on the other hand effortlessly pulls you into whatever you’re doing if you, well, resonate with it.

I had this realization yesterday while watching Top Gun Maverick. It was way too late for me, but for some reason, the movie kept me awake.

Might have been the 80s vibe or the Hans Zimmer themes. What matters is that there was an element of emotion that resonated with what I needed at that moment, that kept me watching.

Same thing with my morning routine. I can go a couple of days with pure motivation and effort, but unless I can connect some kind of meaning to it, it’s futile.

I get a lot of that meaning reading before my morning workouts.

Good books, generate my source of emotional resonance.

It’s the same for your website visitors.

Motivation gets them there. Emotional resonance keeps them there.

You want both, but especially for emotional buyers or buying decisions, you want to press on the latter’s pedal a bit more.

Anyway, it all depends on what you know about your customers and what you do with it.

If you need help, get in touch.

brain dump?

Every week I write about what I’m learning at my copywriting/UX desk ,with fun, insightful and quirky stories.

Let’s nerd about decision making, persuasion, habits, and conversion optimization.