Artificial Intelligence has been growing in popularity in the past couple of months.

Just take a look at Google Trends and you’ll see a spike up around November 2022.

Why?

November 2022 coincided with the launch of ChatGPT, a free AI generated chat that anybody can use to ask questions, get information, or just come up with ridiculous prompts for a nerdy fun time.

ChatGPT has blown up because of its simplicity, ease of use and finally, usefulness. Try it, and you’ll get what I mean…

It works pretty damn well.

People like Sam Woods have already started diving into it and are developing pretty interesting theories on its future and potential applications. Some are bullish, others not so much. Like with any new technology.

My take?

AI can be both very cool and useful. But it can also be dangerous. It all depends on who uses it and for what purpose. Ultimately, I plan to turn it into an unfair advantage.

I wanted to dig deeper, so I fired up my friendly ChatGPT screen and asked a simple question to get started.

“Will you take over the world and humans?”

Makes sense.

So after getting my hopes up, I tried with some direct copywriting application…

I tried generating a couple of headlines for an example SaaS product:

Ok, not great. But what I love here was how easy it was to start generating ideas. My prompt was stupid simple and the AI nailed the topic, at least.

And it’s amazing how it remembers my previous question, so I don’t even have to repeat the context every single time.

Can you imagine if Siri worked this well? I’d probably never touch my phone again.

Next, I wanted to see how the AI writes more benefit-oriented copy and how it expanded on those headlines:

Again, pretty spot on.

I can see that it understands what an Intranet is and what it does for customers. This alone would require a junior copywriter a couple of hours of research if they’re new to the topic.

An AI like this is already of great help to generate variants and examples that I can use as a launch pad and to fine tune my copy. No need to hire anyone!

Ok, but how does it handle writing to different personas?

That’s typically a big area of any of my B2B projects.

Let’s see:

Crazy…

…the pain points – even if stated in pretty generic and bland terms – are all there. For both personas! It even tried guessing some of the product’s benefits (ease of use, productivity, centralized access) without me giving it any input.

I don’t know about you, but the more I dig into this, the more I’m sold.

Instead of scouring the Internet for an endless pile of fluffy blog posts where the intro repeats the same damn basics over 200 words (merely for SEO), I can pop my ChatGPT open, ask a question and get a well phrased, concise and deeply research-based answer in seconds.

Keep in mind, ChatGPT has been trained with the whole Internet’s knowledge. So it knows a thing or two.

Anyway, how do I plan on using it in my business? (and how could you?):

• To help me write faster and more efficiently. By using machine learning algorithms, these tools can suggest alternative words and phrases, and even complete sentences and paragraphs. This could save me time and allow me to take on more clients.
• Chatbots can be used to automate the customer onboarding process. By using a chatbot to answer common questions and provide helpful information, I could free up time to focus on more complex tasks.
• To conduct market research and generate ideas for new content. By analyzing large amounts of data, AI can identify trends and patterns that can inform my clients’ copywriting strategy.
• To improve customer service by answering frequently asked questions and providing support to customers in real-time. This can help improve customer satisfaction and loyalty.
• To optimize my website content for search engines. By analyzing data such as search volume and keyword density, AI could help me identify the most effective keywords to use in your content and improve my search engine rankings.

Pretty useful if you ask me.

The only caveat though…

Unless you know what you’re doing, what kinds of questions you should ask and how to phrase them, you won’t get much out of it.

It all starts with your thought process:

And I would add to what Sam mentions, you need to know your market.

AI can give you some inputs and a good starting point, but it won’t (for now) interview or survey your customers, ask open ended questions nor understand the nuances in their answers.

That’s what, as I wrote yesterday, we as humans need to be better at. Which is empathizing and digging into our own emotions and dark places, first.

If you need help and someone who will use AI to give you an unfair advantage (while protecting you against the rise of the machines), get in touch.

P.S.

By the way, you know those bullet points up here?

ChatGPT generated them for me 😜 I know, meta.

Quote and reflection of the day:

“It is easy in the world to live after the world’s opinion; it is easy in solitude to live after your own; but the great man is he who in the midst of the crowd keeps with perfect sweetness the independence of solitude.” – Ralph Waldo Emerson, Self-Reliance

Retreating from society is not the solution to finding yourself. Retreating from yourself is not the solution to finding community. The wise and resilient man is at peace and in control of his own thoughts, both in solitude and in a crowd. He trusts himself completely, but he’s not afraid to entertain others’ ideas and change his mind, if required.