No, I’m not trying to sell you some kind of cannabis supplement.
But inside this subject line lies one of the biggest business lessons I’ve learned since working for myself.
It’s an acronym and it comes from the late legendary marketer Dan Kennedy.
You Can’t Do Business Sitting On Your Ass.
Plain and simple.
Even though so far 95% of clients have come through referral, I still had to put in the work, day in and day out.
Creating content, getting on podcasts, writing and sharing on social media, in general getting my brand out there and creating relationships.
Working your ass off doesn’t have to be cold calling or emailing people 24/7.
That’s a very ruthless world. And I see it from the other side every day with all those generic, templated Linkedin messages I (and a ton of other people) get.
Thing is, sometimes it’s easy to forget this. To forget that there’s a better way.
And when you get a new customer you might think it’s some kind of black swan event, luck or pure chance. While, when you do things right, little by little, you are taking advantage of Metcalfe’s law:
“A network’s impact is the square of the number of nodes in the network.”
It’s all about network effects and how you take advantage of those.
Take a couple months ago, when I was randomly scrolling Twitter.
I saw someone I know posting about a potential partnership.
I immediately sent a DM. And boom, $5,200 project in the can. All thanks to a random tweet. But really?
It wasn’t an overnight success kind of thing, but the result of having put my name and expertise out there way before that moment.
The guy knew me, knew how I worked, knew he could trust me. I just needed to appear on his radar.
Now he emails me anytime he needs some help.
And the network effect law will just increase my odds of other people in his network getting in touch.
From the outside it might appear you’re just sitting on your ass, but if you do things right, it’s just a smarter, more profitable way of doing it.
Reason why I’m booked for the next 2 months. Want to save your spot before the next one comes in?