As I’ve been reading Arnold Schwarzenegger’s “Total Recall,” I stumbled on a fascinating point:
“Critics like to see your latest work, even if it’s not actually what’s being judged, because they like to feel they’re voting for someone who is on a roll.”
Your website visitors want to see and understand the trajectory of your company too, to trust it.
When you present it well, you can create a powerful online presence that wins them over.
A few things you can do:
Showcase your company’s growth: Visitors want to see your business’ upward trajectory. Share your success stories, case studies, and customer testimonials to prove you’ve been there and have done that.
🚀 Pro tip: Update your website regularly with fresh content that reflects your latest accomplishments.
Be authentic and transparent: Arnold Schwarzenegger truly was himself in his documentary “Pumping Iron, outrageousness and all. Let your brand’s personality shine through. Embrace your unique qualities and show visitors the real people behind the brand.
🚀 Pro tip: Include team photos and personal stories on your “About Us” page to humanize your brand. Especially when you know your audience leans toward emotional messaging to make decisions.
Offer a well-rounded experience: Arnold gave critics a taste of both his acting and personality. Similarly, give your website visitors a comprehensive understanding of your products, services, and company culture.
🚀 Pro tip: Create a balanced mix of informative and engaging content that caters to different audience needs and awareness level.
Adapt to change: Arnold reminds us that people are attracted to those who can evolve and stay relevant. Keep up with industry trends and continuously improve your offering. And then show visitors that you’re an industry nerd.
🚀 Pro tip: Regularly conduct market research and implement changes (positioning included) to stay ahead of the competition.
Your website visitors are like movie critics, judging your business based on its trajectory, authenticity, and ability to adapt.
By showcasing your growth, being transparent, and offering a well-rounded experience, you can win their trust and turn them into loyal customers.
Stay “on a roll”.
P.S. Did you know that we can jump on a call to strategize your next move (or work over your current obstacle)? Let’s do it.
Quote and reflection of the day:
“Remake yourself into a character of power. Working on yourself like clay should be one of your greatest and most pleasurable life tasks. It makes you, in essence, an artist—an artist creating yourself.”
- Robert Greene, The daily laws
Influence and power start from taking control not of others, but of yourself. Learn to shape your body, your mind and create your own values and beliefs. Create the character you want to play in your own game of life.