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Spilled coffee


Next time you’re having a mindful and relaxing morning and someone inadvertently makes you spill your coffee all over your favorite, pristine book…

…let compassion teach you (and them) a lesson on equanimity.


brain dump?

Every day (yes!) I write about what I’m learning at my copywriting/UX desk ,with fun, insightful and quirky stories.

Let’s nerd about decision making, persuasion, habits, and conversion optimization.