In this crypto, AI and metaverse era, fans are turning into active promoters for your brand more than ever. With everything getting decentralized, user generated… Read More »Reverse engineering what your fans want more of

How do you tell apart good copy from bad copy? There’s a term we use in copywriting a lot: “swipe”. When copy is really good,… Read More »How to “quickly” tell what good copy looks like

You know I’m all about doing your research. It might sound boring AF to you (unless you’re a nerd like me), but it’s true. Research… Read More »How not to make your research useless

Unless you live in a cave, you might have heard about (or even seen) Will Smith slapping Chris Rock on stage live at the Oscars… Read More »Will you slap your way through the Oscars?

What is copywriting? The gurus say “salesmanship in print”. Well, used to be in print, now it’s for the most part digital. Anyway, I was… Read More »Copywriting in its purest form

The other day I was buying new glasses. I know random, but follow me here for a moment. Follow me like the dude who was… Read More »Stop staring at them!

When trying to understand how people make decisions you have to discover a couple of things. What do they know about your product and market?… Read More »Where are you going?

Competition moves business forward. You can have good competition and bad competition. Good competition is when all companies are growing, innovating, pushing each other to… Read More »How to talk about your competitors (in business and life)

Yesterday I finished watching the latest Spiderman movie. (potential spoilers incoming) I say I finished because lately you need at least 3 separate viewing sessions… Read More »Should you use humour in your copy?

No, I’m not trying to sell you some kind of cannabis supplement. But inside this subject line lies one of the biggest business lessons I’ve… Read More »YCDB & SOYA