Have to go on a bit of a rant today. But there’s a big lesson when you peel the layers. So long story short, every… Read More »The first and most important rule of doing business

The Matrix is one of my all time favorite movies. The concept is so life changing, I think it inspired my move into copywriting and… Read More »Walk your prospects into the Matrix

I just listened to a Tim Ferriss interview with former professional poker player Liv Boeree. She’s pretty a badass character and knows a lot about… Read More »Is this poker champion’s secret copywriting?

B2B copy can get pretty complex, pretty fast. When you have anything between 3 to 5 or 6 different buyers, you have to cater to… Read More »The simplest way to write for different buyers

Ever heard about the 4 P’s, AIDA, PAS and other copywriting formulas? I’ve always been skeptical about those. Not because I think they don’t work.… Read More »Should you use copywriting formulas?

Why don’t I link to anything except my own stuff here? To that in a moment. I just read a post by Amanda Natividad who… Read More »To link or not to link?

Hope you appreciated the Blink 182 reference in the subject line, I did. Anyway, let me get to the point. Yesterday I hopped on a… Read More »All the small things

Yesterday I wrote about the importance of knowing everything about your industry, product and customers. And about how important product demos are in SaaS .… Read More »Hit it out of the park with your sales calls and demos

Since getting my dream car, a 2013 Dodge Challenger, I started watching loads of Youtube videos and stumbled on a great series, straight from the… Read More »Selling performance cars in a post apocalyptic world?

This is something I’ve been having fun thinking about lately. Mostly in random conversations with friends. It always ends up in a good laugh. But… Read More »I had million dollar business idea, will it work?