Yesterday Steven Bartlett, entrepreneur and host of Europe’s biggest podcast, The Diary of a CEO, announced a new product. It’s a… physical notebook. Or is… Read More »How to sell a physical notebook for 12x the price (Positioning case study)
Learn what’s not working and how to improve conversions on your website, in minutes and without any research
The Alchemical Transformation Process™️ Have you ever wondered why your website is not converting visitors into customers? Maybe you’ve just launched a new design in… Read More »Learn what’s not working and how to improve conversions on your website, in minutes and without any research
Yesterday we talked about how to approach objections on your website. We saw how you should collect all possible objections your prospects might have, write… Read More »How to plant objections in your copy to convert more
You’ve probably heard copywriters say that you should “write the same way you speak” or sing the praises of conversational writing. It’s true, that’s what… Read More »The one mental shift you need to write copy that sells
Yesterday we talked about how you should solve any of the “jobs” your product does for your customers. Not only for what you think your… Read More »My top 4 questions for navigating the mind of customers
Ever heard about a tech company that designs underwear? Well, head over to Whoop’s website and check out their Whoop Body clothing line. It’s a… Read More »If you’re thinking outside the box, you’re limiting yourself
Ever spent hours planning, writing, or designing a couple of variant landing pages to AB test? Your hypotheses might not be as refined as you… Read More »Wasting money on AB testing? Do this instead.
We’ve all been taught the grammar, the rules, the dogmas. But let’s be honest, do we remember them? Do we even apply them? Try and… Read More »How to think about writing if you want to sell
Time and energy. As business owners and entrepreneurial folks, we need to learn how to manage both efficiently. No way around it. If you’re anything… Read More »Are you managing your calendar or is it the other way around?