As humans we overcomplicate stuff most of the times. That’s why, when I hear a simple concept that sinks into the root of a problem,… Read More »How to make more money in ANY business (even in a recession)

Back at the beginning of the 2000s Amazon was working on a ton of new ideas and projects that gave birth to most of the… Read More »Jeff Bezos saw AI coming 20+ years ago. Here’s what he learned from it…

Ohh the doom and gloom. The dreaded recession… You’re probably sick and tired already of hearing “experts” and their predictions. Or their hot takes and… Read More »The real hard truth about being recession-proof in business and in life

What makes you or your business truly unique? Why should your prospects want to buy or work with you? Good check-in questions to ask regularly.… Read More »The secret to bullet proof positioning

When it comes to making decisions, there’s always a part of us that’s out of control. It can be dictated by our emotions, by our… Read More »Are you a closer? Here are 3 things you have to know…

Yesterday we talked how to understand people. And why sometimes they do crazy s#*t. It comes down to their core traits and to the states… Read More »How to use details to boost your copy’s power and persuasiveness

How well do you know your customers or clients? It’s a question I often ask mine. The answer often lies somewhere in between “We’ve never… Read More »How to read people’s minds (know your customers better than they know themselves)

Hi, my name is Chris and I’m a coffee addict. It’s my only drug, so cut me some slack, ok? I think my training in… Read More »I spent $900 on coffee in 2022. Confessions of an addict.

Everybody talks about storytelling. The hero’s journey and how you can use it in copy and content to engage readers and move them through an… Read More »What’s your point?

Yesterday I got an interesting question from one of you (thanks Andres): How should you deal with your UX copy if you’re a SaaS and… Read More »SaaS vs Ecommerce UX copy: FIGHT!