Yesterday I led a really cool workshop hosted by a VC fund for bootstrapped SaaS companies. The topic: positioning. I had the opportunity of asking… Read More »What bootstrapped companies get wrong about positioning and how to fix it

Here’s one character trait you should master if you want to be a better business person, leader, partner, or anything really: Obsessive attention to detail.… Read More »Jeff Bezos’ ticking time bombs

Yesterday we talked about the importance of digging deeper into the psychology of your potential customers. And about the dangers of considering them a blob… Read More »Your customer personas suck. Here’s what to do instead.

It’s official, our Conversion Alchemy Journal giveaway is live. Go give it some love and get a chance to be one of the 3 readers… Read More »Giveaway day 🎉 (how to find the perfect prospect when they’re hiding)

I’ve been working with a client and they make a very big claim. They tell their visitors that they can buy from their ecommerce store,… Read More »The louder the claim the bigger the scam (IMPORTANT ANNOUNCEMENT📣)

Yesterday we talked about how good positioning is about being intentional and relevant. Well, today I want to give a real-world example – from one… Read More »How to get your customers to sell for you

Do you want to be a creator? Even if your answer is a big resounding NO, if you’re in business, you are a creator. Or… Read More »Be intentional or be irrelevant

What if I told you that your prospects have a split personality? Yes, just like Harry Jekyll in the famous novella. Except, knowing what I’m… Read More »Your strange case of Dr. Jekyll and Mr. Hyde

Remember the “ice-bucket challenge”? It was the summer of 2014. The social media trend that began as a way to raise awareness and funds for… Read More »Knowing this will make you a better communicator and listener…

I want to share the best experience I’ve ever had with an app. Not as a review or to share my affiliate links (don’t have… Read More »How to keep customers for life (AI will never match this)