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How to get inside your customers decision-making process

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Read Online How to get inside your customers decision-makiong process Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you’ve been reading for a while you know I’m obsessed with understanding people’s decision-making. Yesterday I was on a coaching call with a client and they had issues with understanding what language to use in their value proposition copy. Turns out they’re running customer interviews, so I asked “Do…

Choose your enemies wisely

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Read Online Choose your enemies wisely Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. “A wise man gets more use from his enemies than a fool from his friends.” Baltasar Gracian Today I wanted to write about competition, and how to use it to your advantage. As I’m looking at my clients competitors this week, this is fresh on my mind and I’ve been using the time to improve the way I look at and study the competition’s…

Why your users can’t find what they need

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Read Online Why your users can’t find what they need Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. What business are you in? Really, take a moment and think about it. The answer might surprise you. And point out areas for improvement you had no idea you could even work on. I’ve been working with this SaaS client, they’ve been in business for 20 years and have a ton of brand recognition in their space. But with the…

What’s the BEST AI tool for copywriting? Let the battle begin…

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Read Online What’s the BEST AI tool for copywriting? Let the battle begin… Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you’re in copywriting you might have been on the lookout for the best tool to write for you. But I think that’s the wrong way to look at it. AI shouldn’t write FOR you – it should write WITH you. The copywriter of the future I’ve been testing a lot of different tools out there lately on client…

When using Voice Of Customer in your copy can backfire

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Read Online When using Voice Of Customer in your copy can backfire Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. One of the biggest lessons since starting as a copywriter has been that using customer language in copy works. Using the exact phrases, jargon, and tone that your customers use can create a sense of familiarity and trust. When your audience sees their own language reflected back, it signals that you…

How to win the game of positioning

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Read Online How to win the game of positioning Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Your prospects don’t want your product. You might think that’s about the features and the benefits (and it is), but before they look at those, you’re likely missing a step. It’s about positioning, but not the way most people think about it. When your customers are considering you and the myriad of alternatives out there,…

How to be a supercommunicator

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Read Online How to be a supercommunicator Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. How would you like to turn every single conversation into an opportunity to learn and create more serendipity in your life? And what if you could apply the same strategy to the copy you write? You only need to shift your mindset around what a conversation is, and use other people’s motivations to your advantage. I’ve been…

How to persuade AI (because you will have to)

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Read Online How to persuade AI (because you will have to) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. It’s the year 2026 and you need a new project management solution (go figure…). You need to find the BEST tool out there. And you need it fast. Sitting at your desk, you start a chat with your AI assistant, “Find me the top-rated project management tools for medium-sized tech companies.” The AI quickly processes…

How to really connect with your prospects (and stop pitch-slapping them)

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Read Online How to really connect with your prospects (and stop pitch-slapping them) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you’re on Linkedin you’re probably familiar with it. It’s the dreaded “pitch-slap”. That’s when someone sends you a connection request and inevitably, immediately, sometimes “automagically” – they pitch you on whatever the hell they sell. Pro tip: you can prevent this just by looking at…

“they were blind but now they see”

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Read Online “they were blind but now they see” … How to create space in your prospects’ minds, so they want to buy Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I’ve always been obsessed with what happens in people’s brains the very moment they realize they need to buy something. I study it constantly, in my clients’ customers, but in myself too. If you want to understand what triggers prospects to head down the path…