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They all laughed when I stood up on the podium…

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Read Online They all laughed when I stood up on the podium… Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I was petrified. Almost about to fake being sick, just so I could sidestep it. And like you normally do when you dread something, I’d procrastinated til last minute. I was supposed to give my first official Toastmasters speech that very night — and I didn’t have a single word on paper (or in mind) yet. So, I told…

How to understand any business and market fast

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How to understand any business and market fast
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Copywriters should be learning machines.
I’m constantly amazed when I hear about fellow pen pushers who refuse to work with a client because they think the topic is too complex.
I mean, I say no to certain topics too. I would never write for the porn industry for example. But not because I don’t understand (c’mon…

Write a “How it works” page that sells

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Write a “How it works” page that sells
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
I just finished a strategy session with a potential client and I’m buzzing with excitement.
Not because I might have won the project…
But because I’m proud of how the whole call went and of the value I provided them with, for free. Even before the project started.
Strategy sessions are the 45 to 1-hour deep dive calls I…

How to create an experience with words

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How to create an experience with words
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
There’s an economics concept called “experienced goods”. Experienced goods are products that cannot be fully evaluated before purchase and use. They need to be consumed to get a sense for their value.
This is different from “search goods”.
Search goods are things like books, electronics, clothing, furniture, and…

How to get more opportunities

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How to get more opportunities
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
I’ve recorded the first 9 episodes of “The Message-Market Fit podcast” launching next week. We chatted all things messaging, copy, positioning, ICPs and more. But one thing jumped out of those conversations more than anything else…
I’m talking about human connection.
At the bottom of every successful interaction, whether it’s with…

How to get out of the box

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How to get out of the box
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
We’re one week away from the lunch of my new “The Message-Market Fit” podcast. I’ve been raking up interviews for the past 2 weeks and loving it. Hopefully, you’ll love it too. What’s it about? At its core, it’s about understanding people. Here’s how you can start doing it better, today…
Being a great copywriter and empathizing with…

The most powerful skill you can learn this year

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The most powerful skill you can learn this year
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
This week I started my new podcast (launching Feb 6th!) where I get into the brains of marketing, growth and product folks at B2B SaaS, to learn how they do messaging and copy. Although I’m learning a lot about it and about them, I’m also learning more about myself. In particular, about one skill I’m trying to…

How to get what you want in 2024

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How to get what you want in 2024
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Hope your had a great time during the holidays. I’m back in the UK after gaining a solid 3kg in 2 weeks while visiting family in Italy 🤤. Getting back on track – and with a strong resolve. Here’s how you can start getting what you want this year…
I’m sick and tired of these pitches:
Chris Silvestri
SilvestriChris
Yo bro
6:58 PM…

F*#k new years resolutions

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F*#k new years resolutions
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Hey Reader,
Please, don’t tell me you’re one of those people who sets “new years resolutions”… You know they never work. If you are, I’m going to fix you.
Why wouldn’t I apply what I learn in the copywriting trenches to my personal life??
Think about it, as copywriters or marketers, we get to learn and take advantage of hundreds of…

3 simple words to influence people

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3 simple words to influence people
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Hey Reader,
We tend to overcomplicate our approach to persuasion, especially in B2B. But sometimes all you need is just a different way to think about it – and 3 words to remind you how to do it. Here’s what I learned from a billionaire real estate agent.
If you’re new here, you might not know that I’m slightly obsessed with…