Have to go on a bit of a rant today. But there’s a big lesson when you peel the layers. So long story short, every… Read More »The first and most important rule of doing business
I just listened to a Tim Ferriss interview with former professional poker player Liv Boeree. She’s pretty a badass character and knows a lot about… Read More »￼Is this poker champion’s secret copywriting?
B2B copy can get pretty complex, pretty fast. When you have anything between 3 to 5 or 6 different buyers, you have to cater to… Read More »The simplest way to write for different buyers
Yesterday I wrote about the importance of knowing everything about your industry, product and customers. And about how important product demos are in SaaS .… Read More »￼Hit it out of the park with your sales calls and demos
Since getting my dream car, a 2013 Dodge Challenger, I started watching loads of Youtube videos and stumbled on a great series, straight from the… Read More »Selling performance cars in a post apocalyptic world?
This is something I’ve been having fun thinking about lately. Mostly in random conversations with friends. It always ends up in a good laugh. But… Read More »I had million dollar business idea, will it work?