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How to win the game of positioning

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Read Online How to win the game of positioning Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. Your prospects don’t want your product. You might think that’s about the features and the benefits (and it is), but before they look at those, you’re likely missing a step. It’s about positioning, but not the way most people think about it. When your customers are considering you and the myriad of alternatives out there,…

How to be a supercommunicator

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Read Online How to be a supercommunicator Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. How would you like to turn every single conversation into an opportunity to learn and create more serendipity in your life? And what if you could apply the same strategy to the copy you write? You only need to shift your mindset around what a conversation is, and use other people’s motivations to your advantage. I’ve been…

How to persuade AI (because you will have to)

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Read Online How to persuade AI (because you will have to) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. It’s the year 2026 and you need a new project management solution (go figure…). You need to find the BEST tool out there. And you need it fast. Sitting at your desk, you start a chat with your AI assistant, “Find me the top-rated project management tools for medium-sized tech companies.” The AI quickly processes…

How to really connect with your prospects (and stop pitch-slapping them)

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Read Online How to really connect with your prospects (and stop pitch-slapping them) Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. If you’re on Linkedin you’re probably familiar with it. It’s the dreaded “pitch-slap”. That’s when someone sends you a connection request and inevitably, immediately, sometimes “automagically” – they pitch you on whatever the hell they sell. Pro tip: you can prevent this just by looking at…

“they were blind but now they see”

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Read Online “they were blind but now they see” … How to create space in your prospects’ minds, so they want to buy Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I’ve always been obsessed with what happens in people’s brains the very moment they realize they need to buy something. I study it constantly, in my clients’ customers, but in myself too. If you want to understand what triggers prospects to head down the path…

The psychological hack all best-selling authors use to sell their books

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Read Online The psychological hack all best-selling authors use to sell their books Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. You might be familiar with the stages of awareness. Unaware Problem aware Solution aware Product aware Most aware For most SaaS companies, their audience sits somewhere between the solution aware and product aware. Their prospects know there are solutions to their problems and sometimes…

They all laughed when I stood up on the podium…

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Read Online They all laughed when I stood up on the podium… Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here. I was petrified. Almost about to fake being sick, just so I could sidestep it. And like you normally do when you dread something, I’d procrastinated til last minute. I was supposed to give my first official Toastmasters speech that very night — and I didn’t have a single word on paper (or in mind) yet. So, I told…

How to understand any business and market fast

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How to understand any business and market fast
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Copywriters should be learning machines.
I’m constantly amazed when I hear about fellow pen pushers who refuse to work with a client because they think the topic is too complex.
I mean, I say no to certain topics too. I would never write for the porn industry for example. But not because I don’t understand (c’mon…

Write a “How it works” page that sells

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Write a “How it works” page that sells
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
I just finished a strategy session with a potential client and I’m buzzing with excitement.
Not because I might have won the project…
But because I’m proud of how the whole call went and of the value I provided them with, for free. Even before the project started.
Strategy sessions are the 45 to 1-hour deep dive calls I…

How to create an experience with words

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How to create an experience with words
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
There’s an economics concept called “experienced goods”. Experienced goods are products that cannot be fully evaluated before purchase and use. They need to be consumed to get a sense for their value.
This is different from “search goods”.
Search goods are things like books, electronics, clothing, furniture, and…