Changing our behavior can be so hard. Yet, as marketers, founders or copywriters, we think that, with a couple of words, we can steer strangers… Read More »How the psychology of goal setting can help you write better copy

Copywriting has taught me many things. Psychology, decision making, sales, persuasion and more. But it also helped me develop another less frequently mentioned, often overlooked… Read More »The most underrated life skill copywriting teaches you

The world is full of amazing businesses offering a ton of value with their products and services, but all of that is useless unless they… Read More »Doing good work is not enough

I’m constantly fascinated by the human mind. Particularly by the unconscious processes going on at all times. I always wonder how I can tap into… Read More »How to use human bias to sell more

I consider myself a highly empathetic guy. If you’ve ever taken a personality test you’re probably one of us nerds who know everything about that.… Read More »Want to be more empathetic? Ask yourself this question

Branding matters. And let’s face it, sometimes it’s the first thing your prospects see and experience. Even before reading a single word on your page,… Read More »Why your branding doesn’t work

“AI is not gonna take your job. Someone who understands AI is gonna take your job”. This is according to Professor of Marketing at NYU… Read More »How ChatGPT teaches me to think better

I’m constantly studying what makes people successful. It’s an obsession. From looking at their failures, to gleaning the lessons they got along the way and… Read More »The flywheel of success: how to hook your audience

We’ve all been there: Doomscrolling through our newsfeeds, we spot a headline that screams at us with the question, “Is this true??” Only to click… Read More »The only headline rule you should follow

Ever wondered what separates great actors from good ones? It’s not so immediate. It’s easy to tell a poor actor from a good one, but… Read More »Walter White teaches how to cook powerful and addictive copy