Yesterday I looked at a page for almost 2 hours. I knew I needed to get it done, I even set my 45 min timer.… Read More »The hardest thing about copywriting (and knowledge work)

Welcome to part 4 of our series where we demystify copywriting formulas. Today we’re diving into a variant of the PAS formula. This framework is… Read More »Finally making copywriting formulas useful part 5: BAB

Today marks issue number 300 of the Conversion Alchemy Journal. Hopefully I’ve shared some cool ideas and useful tactics along the way (btw, you can… Read More »How to find mentors, partners, and get more stuff done

I’ve been thinking a lot about how critical setting expectations is when it comes to writing effective copy. What reminded me of this? Double blind… Read More »Why copywriting should be less science and more art

Welcome to part 4 of our series where we demystify copywriting formulas. Today we’re looking at a very interesting framework that is not only great… Read More »Finally making copywriting formulas useful part 4: 4 Cs

Welcome to part 3 of our series where we demystify copywriting formulas. In part 1 we talked about how to grab attention with AIDA, and… Read More »Finally making copywriting formulas useful part 3: 4 Ps

Welcome to part 2 of our series where we demystify copywriting formulas. Yesterday we talked about a good one to grab people’s attention and move… Read More »Finally making copywriting formulas useful part 2: PAS

I wrote in the past about using copywriting formulas and why they might not be that useful. So as I’m in the middle of writing… Read More »The “Finally making copywriting formulas useful” series: AIDA

I was listening to a podcast the other day, and the conversation really struck a chord. They were discussing how we often remove the human… Read More »Never overlook what makes us humans

The more clients I deal with the more I see this being one of the biggest determining factor for success in business and conversion copy…… Read More »What did you expect!?