I’ve been looking into working with a nutrition coach. Yesterday I was chatting with her and something rubbed me the wrong way. I mentioned how… Read More »My advice on selling services (and how it applies to any business)

Hey there! Missed me? I’m back on the daily email wagon after two pretty cool weeks in California, hiking Yosemite up to 10,000 feet with… Read More »The valley or the backcountry

I’m a visual thinker. Probably the reason why I enjoy combining copy and design. At the same time I don’t dive into the nitty gritty,… Read More »Clerestory copy

I saw a disturbing video yesterday. Disturbing because I cannot imagine doing something like that. For so long…. The video was about this guy who’s… Read More »Dungeons and dragons nerd teaches us how to change reality

No shame here, but I listen to a lot of American country music. There’s something in the melodies, the voices and the carefree attitude that… Read More »Country music songwriters could be great copywriters

Sometimes it’s loud. Other times it just whispers. But this voice never fails to get the message across. I’m not sure if it’s because I’m… Read More »There’s a voice in my head

Yesterday I watched the movie Hustle with Adam Sandler. It’s about this NBA scout who discovers a talented Spanish guy and tries to get him… Read More »Why I did 15,000 pushups in 30 days

It starts with a woman, laying on a conference room table. Looks like she’s sleeping? Or she’s just unconscious. Then a voice coming out of… Read More »The best TV pilot ever and what it taught me about copy

I just finished presenting some wireframes to my client’s team. I always celebrate when it goes well, and it was one of those times. The… Read More »Logical vs emotional decision making… is it either or?

At least 50 headlines (not counting the ones I deleted) – for one section. 3,4 hours of work, with the thinking behind them. That’s what… Read More »Digging for headlines and the power of stepping away