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How to get more opportunities

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How to get more opportunities
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
I’ve recorded the first 9 episodes of “The Message-Market Fit podcast” launching next week. We chatted all things messaging, copy, positioning, ICPs and more. But one thing jumped out of those conversations more than anything else…
I’m talking about human connection.
At the bottom of every successful interaction, whether it’s with…

How to get out of the box

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How to get out of the box
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
We’re one week away from the lunch of my new “The Message-Market Fit” podcast. I’ve been raking up interviews for the past 2 weeks and loving it. Hopefully, you’ll love it too. What’s it about? At its core, it’s about understanding people. Here’s how you can start doing it better, today…
Being a great copywriter and empathizing with…

The most powerful skill you can learn this year

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The most powerful skill you can learn this year
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
This week I started my new podcast (launching Feb 6th!) where I get into the brains of marketing, growth and product folks at B2B SaaS, to learn how they do messaging and copy. Although I’m learning a lot about it and about them, I’m also learning more about myself. In particular, about one skill I’m trying to…

How to get what you want in 2024

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How to get what you want in 2024
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Hope your had a great time during the holidays. I’m back in the UK after gaining a solid 3kg in 2 weeks while visiting family in Italy 🤤. Getting back on track – and with a strong resolve. Here’s how you can start getting what you want this year…
I’m sick and tired of these pitches:
Chris Silvestri
SilvestriChris
Yo bro
6:58 PM…

F*#k new years resolutions

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F*#k new years resolutions
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Hey Reader,
Please, don’t tell me you’re one of those people who sets “new years resolutions”… You know they never work. If you are, I’m going to fix you.
Why wouldn’t I apply what I learn in the copywriting trenches to my personal life??
Think about it, as copywriters or marketers, we get to learn and take advantage of hundreds of…

3 simple words to influence people

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3 simple words to influence people
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Hey Reader,
We tend to overcomplicate our approach to persuasion, especially in B2B. But sometimes all you need is just a different way to think about it – and 3 words to remind you how to do it. Here’s what I learned from a billionaire real estate agent.
If you’re new here, you might not know that I’m slightly obsessed with…

How to take a stand and stand out

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How to take a stand and stand out
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Hey Reader,
I always pay attention to what persuasion tactics work on myself. It’s the best way to learn. When you feel it, it’s easier to reproduce it in others. Well, I got sold on a new writing tool and I wanted to walk you through how they did it.
In the ultracompetitive SaaS world, you can try your best at innovating, you…

Your great product is worthless if you don’t get this right

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Your great product is worthless if you don’t get this right
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Hey Reader,
You’ve got to product-market fit. Your people love what you’ve built. But you can’t seem to grow your initial user base. Why?
I stumbled on this post by Peep Laja and it was a big confirmation for what I’m seeing lots of founders, growth managers and marketers struggling with so…

Can you train AI to be your customer?

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Can you train AI to be your customer?
Welcome to today’s issue of Conversion Alchemy Journal. If you received this from a friend and enjoy it, subscribe here.​
Hey Reader,
What if we could “engineer” empathy? What if we could train someone (or something) to act as our ideal customers, so we can test our messaging before it goes live?
Last week I’ve introduce the idea of Empathy Engineering.
It’s something I’ve been working on lately and the core principle behind processes like…