I mentioned a couple of weeks back that I started working on an email sequence optimization project. Today I want to share how I’m approaching… Read More »How to get more people to read your emails and convert

Another week flew by and September is here. Wow Q3’s almost gone too. I’m pretty happy with the progress so far, and one of the… Read More »Got ya! You use AI don’t you? 😜

I’m back in the UK and enjoying the much cooler weather after a scorching 3 weeks in Italy. This week I started working on aa… Read More »How to edit your copy so it keeps readers glued to the page

I’ve been working on my own positioning lately. Something a lot of people I talk to share, is how they find my combination of copywriting… Read More »The top 5 UX design hacks every copywriter should know about

Hi from Italy! I’ve been closing a couple of client projects lately and I’ve had more space for some very deep thoughts in between one… Read More »Why you always mess up in your copy and relationships (and how to fix it)

I don’t normally write long-form sales pages. But when I do, I go deep. And it turns out I always learn a lesson or two.… Read More »3 things I learned writing a 6,620 word sales page

As you’re reading this I’m on a 15+ hour drive from the UK to Italy where I’ll spend the next 3 weeks. Wish me luck.… Read More »How to get testimonials that sell for you (and a surprise for you)

Welcome to the first weekly issue of the Conversion Alchemy Journal! The goal is for it to be actionable and something you can go through… Read More »The beauty of studying yourself

The other day I wanted to watch “Guardians of the galaxy 3”. So as usual, I headed for the trailer and it looked good. Then… Read More »BIG ANNOUNCEMENT (and my problem with the Marvel universe)

Yesterday we talked about research and immersing ourselves in the market, product and audience. There’s another powerful advantage to doing your research well… It gives… Read More »Here’s when your copy doesn’t matter… and what you should look at instead