Moving on from yesterday’s email where we talked about what motivation is and how to match it on your website. If motivation is the “What”,… Read More »You’ve got them, now what?

Today’s my 36th birthday. And I’m taking half a day off, so let’s get moving with this. How would I sum it all up? There’s… Read More »36

Ever had that moment in life when you thought you lost a huge opportunity? Of being with someone? Or working with someone? In hindsight they… Read More »The one who got away

I hated maths. All the way through my teenage years I coasted the subject, trying to get the bare minimum to pass in my assignments.… Read More »This equation explains how to sell to more people

Where should you start if you want to improve conversions on your site? Chances are you’ll get it wrong. We’ve been talking about customer psychology… Read More »What most people get wrong about conversion optimization

Ahh data. Whether you’re a nerd or not, there’s beauty to its order and to making sense of it. Quantitative or qualitative, you need both.… Read More »Can data make or break your business?

Today’s the first official day for Conversion Alchemy Journal. Sending this to people finally. But it’s not the first time I’m writing one of these.… Read More »Should you just launch it?

Let’s go back down memory lane. In my “old life” as a software engineer in Italy I learned a lot. I often discount most of… Read More »The 2 most effective sales skills nobody ever talks about

What did you do when you just can’t seem to start? I was listening to an interview with Neil Gaiman, popular fiction author and genius… Read More »Either that or nothing