If you’ve been reading this for a while you know I rant on about doing your research before writing a single word of copy. And… Read More »What if “they’ve already done the research”?
Yesterday I spent 2 hours on a value proposition headline. No joke. And it was some of the highest ROI time ever spent. Why did… Read More »How should you start your homepage copy?
Sometimes I’m amazed at how bad some testimonials can be. Happens in ecommerce especially, where most customers just basically mention how great the service was… Read More »Why your testimonials suck and how to get good ones
I believe decision making is the most important skill you could work on and study. Story time… Back in 2018 I had just moved from… Read More »How opening an email can transform your life