Big dilemma in a client project I’m working on. They just redesigned and launched their site and even though it looks 100x more professional and… Read More »Do you smell it?

Ok check this out. I’m currently writing this from a Pret a Manger, (a popular cafe’ chain in the UK) overlooking the front window of… Read More »Too much competition? Think again.

Showing off is good. And here’s why. How often do you see so called influencers (even if they only have a couple thousand followers) flexing… Read More »If you hate on flexing, you’re not flexing enough

I just got back from my quick workation trip to Lisbon. It was great. Lots of walking through super narrow streets, in parks, around castles… Read More »The simplest business model on earth

I’ve seen one of the most powerful pieces of copy today. I was surprised as advertising, especially for huge brands like this one, recently has… Read More »How to rub it in and profit from it

Let me tell you about 2 bards. And for the non-fantasy or medieval buffs, a bard is a poet, usually singing stories to drunk dudes… Read More »The tale of 2 bards

Kobe Bryant was dominant. He was present, calm, but at the same time aggressive when it came down to it. How could he maintain his… Read More »Get over yourself

You have flaws. We all do. Stuff you can’t do anything about. But makes you cringe. Or stops you from being yourself in a lot… Read More »Turn your flaws into an advantage

Your audience is crazy. And it might be costing you sales. Or rather, not understanding this might be costing you sales. What do I mean… Read More »Your customers are nuts and why you should care

Let’s talk about your product’s trial. Or if you run an eCommerce store, any incentive you might provide to incentivise purchase. One of my clients… Read More »Can I try it first?