It was a cloudy Sunday. As usual, even though my list of books is always overflowing, I felt like I needed another one. There’s this… Read More »Self-help guru teaches persuasion

If you’ve been reading this for a while you know I rant on about doing your research before writing a single word of copy. And… Read More »What if “they’ve already done the research”?

Yesterday I spent 2 hours on a value proposition headline. No joke. And it was some of the highest ROI time ever spent. Why did… Read More »How should you start your homepage copy?

Sometimes I’m amazed at how bad some testimonials can be. Happens in ecommerce especially, where most customers just basically mention how great the service was… Read More »Why your testimonials suck and how to get good ones

Not all of you know I play drums. Been doing it for the past 20+ years but less frequently in the last 5 or 6.… Read More »Always be learning

First off, this email marks the 100th daily Conversion Alchemy Journal. Celebration time 🎉 Just wanted to do a quick shout out to all of… Read More »I went undercover

I just finished reading “The king of Madison Avenue” a good biography of the great late David Ogilvy, one of the most popular advertising gurus… Read More »Meet the redeemer

I believe decision making is the most important skill you could work on and study. Story time… Back in 2018 I had just moved from… Read More »How opening an email can transform your life

I can be an anxious person sometimes. It’s one of those automatic behavior patterns that I still have to learn how to crack. I suspect… Read More »Confessions of an anxious person

As promised today I wanted to quickly sum up some of the biggest lessons from a good book I went through a couple of years… Read More »A more beautiful question