Once upon a time… I shared this post on Linkedin. I wanted to test using a bit of a personal story on a platform where… Read More »How to use fiction in your copy to boost conversions ( and 2 great examples)

What’s your reaction when you get one-word text replies? Or one-emoji… I read somewhere that nowadays people are getting outraged for simply receiving “👍🏻” replies.… Read More »How to REALLY connect with your audience

The journey and the destination. The process and the outcome. The practice and the skill. We’ve all heard how we should always try to focus… Read More »Do you have a camel bladder? The holidays will test you.

What if I told you that, in order to write high-converting copy, you just needed 4 things? It would simplify your world a little I… Read More »How to make your copy tastier than a 5-star Michelin three course meal

If you’re new (welcome!) or missed the past 4 days, here’s what’s going on: All right, today on the menu: “I’ll move on with brainstorming… Read More »Watch me optimize my email funnel (so you can do it too): opt-in brainstorming

If you’re new (welcome!) or missed the past 3 days, here’s what’s going on: Today’s item was: “I still don’t have any sort of analytics… Read More »Watch me optimize my email funnel (so you can do it too): collecting data

If you missed the past two days, here’s what’s going on: Today’s action step was: “I don’t really have a welcome email sequence in place… Read More »Watch me optimize my email funnel (so you can do it too): welcome experience

Want to learn how to improve any landing page in 2 minutes today? Let’s crack on. As promised yesterday (if you have no clue what… Read More »Watch me optimize my email funnel (so you can do it too): landing page makeover

This weekend I ran a sponsored ad in one of my favorite email newsletters. (btw, welcome, if you’re one of the new subscribers!) But… I… Read More »I messed up…here’s my plan to fix it

Seriously, go look at the mirror… Why would I ever tell you that? It’s because I got your back. The holidays are a good time… Read More »Is that a booger hanging out your nose?