“I know of nothing more ridiculous than gray-haired boards of directors deciding on what housewives want.” This is how legend copywriter Claude Hopkins described companies… Read More »Never let your board of directors decide what customers want

As I keep learning and diving into the world of AI, I often find myself asking this question: What role does intuition play? When we… Read More »Does your intuition still matter?

In Vipassana meditation you start by focusing on the breath. It’s pretty much the same with any type of meditation, but Vipassana (what I practice)… Read More »How do you check in with yourself?

I’ve heard that author Yuval Noah Harari was writing a book for kids a while ago. And what he said stuck with me, something like… Read More »How to connect with your audience (and why writing to kids is hard)

Does editing your copy feel daunting? I’ve got the solution. It’s a simple 3-step process and it comes from… therapy. By the end of this… Read More »Your prospects need therapy

I typically enjoy taking surveys coming from people I follow or subscribe to. Mostly because I’m a nerd for research though. But think about it…… Read More »Self help guru teaches me what NOT to do in my surveys

One of the most successful sales letters ever written? What if I told you it wasn’t even written by a copywriter? True story. In fact… Read More »Sometimes the best sales pitch is not having one at all

“You don’t learn unless you question.” says Warren Berger in his brilliant book “A more beautiful question”. It’s truer now than ever. AI is about… Read More »How to use ChatGPT to come up with better survey questions

One of my coaching clients, a UX designer, asked: “I am working on the new design and would love to go with you through the… Read More »You know nothing

Copywriting teaches you a very important, hard-earned lesson: Influencing people is hard. And that’s why it’s so fascinating to me. But what does influence really… Read More »Why no one will ever follow your advice