What makes people want to look at a website? Not talking about buying, just wanting to stick with it, give it a chance. We’ve talked… Read More »What most websites get wrong

You can gauge your progress in your self development journey by the quality of the bullshit you tell yourself. Positive self talk is one of… Read More »Self bullshitting

The subject of “yourself” should be taught in schools. I’m not talking about a new age-y, spiritual way of knowing yourself, but more of a… Read More »Studying yourself

When they were just starting out as actors, Gene Hackman and Dustin Hoffman were friends. One day while visiting Hoffman’s apartment, Hackman noticed a few… Read More »Mental accounting

Copywriters should know the basics of design. The times when as a copywriter you worked in a silo are over. The more you know about… Read More »Design for copywriters 101

“The highest authority is one’s own experience of truth.” – S.N. Goenka Knowing is not experiencing. That’s what Vipassana meditation teaches you. This is the… Read More »Knowing is not experiencing

I used to think gratitude was just another woo woo habit to add to an already overflowing list of stuff I wanted to fit into… Read More »The practical side of gratitude

We underestimate how much location impacts our mindset. After moving to the UK from Italy and living here for the past 3 years, I can… Read More »Banner blindness

As a UX designer you are a choice architect. A choice architect has the responsibility for organizing the context in which people make decisions.”- Richard… Read More »Choice architects

When choosing our career path or when pursuing a passion, we often don’t consider second order effects. “Every action has a consequence, and those consequences… Read More »Second order effects