Two essential cravings for any of us, are freedom and control over our experience. In UX design you give users both when you allow them… Read More »On detachment and UX design

In an episode of Mad Men, Don Draper has to battle for the Honda Motorcycle account in a challenge between agencies. His agency is running… Read More »Know the rules so you can break them

In 1985 after getting a glimpse at the new Nike Air Jordan 1 in all their emphatic red, NBA commissioner David Stern warned Nike he… Read More »The half truth behind a $10 billion brand

Copywriting and UX design are complementary skills. When learned together you get compounding returns. Here’s 2 reasons why, from personal experience. They share the same… Read More »Complementary skills

We get what we want when we stop thinking about it. I got a very practical lesson on this in my 10 day Vipassana meditation… Read More »Counterintuitive productivity

At the end of 2017 I left my job as a software engineer in the industrial automation, after 10 years. I decided to throw it… Read More »3 lessons from 10 years as a software engineer

Jungian masculine archetypes are a useful mental model to keep in mind. In “King, Warrior, Magician, Lover” they are defined as: instinctual patterns and energy… Read More »What would I do if I was …

I’m grateful for not being a native English speaker. Since I was a child growing up in Italy, I’ve been attracted to what’s foreign (mostly… Read More »Lessons from being a non-native speaker

Joe “Jellybean” Bryant, could have been an earlier version of Magic Johnson in the ’70s. Kobe’s father was a strong, flexible, creative and talented basketball… Read More »The right mix and consistency

It’s never been a better time for diversification. Uncertainty is mitigated by optionality. While most look to diversify their finances, it’s useful to think of… Read More »The most underrated portfolio diversification