Newsletter special - Conversion Alchemy

Write better copy and get more customers from your website, in 5 minutes a week

CategorySurfers special🔥

Get actionable ideas to get more customers for your SaaS, Ecommerce, or service business. While you sip your coffee. ☕

And only for the friends of the CategorySurfers, a 20-min call to ask me anything CRO, copy, positioning, research and more!

When you sign up, you also get the fabled “Alchemist’s Journal”. A collection of the top issues we released with extra, step-by-step applications – that I will personally review and provide personalized feedback on – for FREE.

My promise: I won’t waste your time. Unsubscribe at any time.

I really like it! I've found a pearl in each one. Keep up the great work.

One of the best emails I’ve ever received mate. Seriously, I think you’re going to become one of the greatest Copywriters of our generation.

I love how we could take each email's key takeaway and apply it instantly. One of the few emails that I still open today.

Love to get insights into these topics from an expert. I don't spend as much time on it so it's like a hack for me!

A good break in the day, some insightful hot takes and a fun way to access great writing right in my inbox.

So far, the daily emails have been an almost constant stream of value. And I’m really not hyping them up, I’ve found genuine value in them. There are few email lists that I actively look forward to receiving, Chris’s daily email is one of them. To be honest I have most of them saved separately and marked up to refer to later. Today’s email for example, was not only a timely reminder that we are copywriters not AI prompt engineers, but also sparked about 10 ideas for my own and my clients’ emails. On a personal note, it’s great to see a thought leader in this space from the U.K. too.

Why another newsletter? And a daily one?!

My goal is simple…

To make sure we stop mindlessly gulping down our IG or TikTok feeds, headed for a bottomless binge of content that doesn’t help us achieve our goals.

What I write, is the stuff I wish I could have read when I started out. It’s also what I’m still learning about, every day when I sit behind my desk.

What you can expect

Once a week you get:

Real-world analyses of how top SaaS and Ecommerce brands use copy and UX to convert
Positioning case studies going deep into what makes a company stand out in the marketplace
My psychology and human behavior-based frameworks and tools for writing copy and designing user journeys
My road-tested audience and market research methods to understand how people think and what drives them to buy

Deep observations into our industry trends: where we’ve been, what’s working now, and where we’re headed
Lessons from ancient wisdom and philosophy that can make you a better thinker, entrepreneur, and creator
Actionable insights from the 2-3 books I read every month (you’ll love the weird ones from totally unrelated fields)
Sometimes, just funny stories (that still teach us something)
And more…

Curious? Take a sneak peek

Let’s make it a two-way street

(I hate high and mighty gurus)

When you sign up you also get “The Alchemist’s Journal: Thought-provoking, weird, yet magical ideas to increase your conversions.”

It’s a curated collection of the best emails I sent out (it used to be daily), so you can 1) see what the fuss is about and let go of some of that FOMO, and 2) start growing your business and increase conversions, today.

And because ideas are worth s*&t without execution… in the “Alchemist’s Journal” you’ll get step-by-step exercises and applications, plus my direct feedback on them – for FREE.

Here’s a preview:

Chapter 1 – Conversion Rate Optimization: The art and science of squeezing the most out of what you have
Chapter 2 – Copywriting: How to get people to do stuff for you (and why words are not enough)
Chapter 3 – Buyer Psychology: Follow me into the rabbit hole and you’ll realize how deep it goes
Chapter 4 – Sales and Marketing: Uncomfortable truths every biz owner and (copywriter) should know
Chapter 5 – Decision Making:How irrationality guides your life and you don’t even know it
Chapter 6 – Life lessons & Reflections: Your next big breakthrough is right behind the corner

You’ll get the link to download the ebook right away.

Join other pros who are pretty stoked about what they’re learning every day

Some recent topics to make you drool on this…

🤔 5 questions Nike’s founder uses to deal with change
💀 Sometimes you just need a good ole’ Mexican shootout
💪🏻Want to dominate in your field?
🚫 When getting stuck is the key to solving problems
🤫 The secret acting system Hollywood doesn’t want you to know about

Who am I?

Hi I’m Chris! I’m The Conversion Alchemist and I write about what I learn on the job and from life, when it comes to habits, decision making, psychology and mindset. Especially applied to my client’s SaaS and Ecommerce businesses.