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Home » Amar Ghose on Building ZenMaid: Messaging for Niche SaaS, Simplifying B2B, and Cultivating Passion in Business (TMMF #001)

Amar Ghose on Building ZenMaid: Messaging for Niche SaaS, Simplifying B2B, and Cultivating Passion in Business (TMMF #001)

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“Build sexy software for boring niches. It’s the best of both worlds.”

— Amar Ghose

Amar Ghose, founder of ZenMaid, joins us to share his journey from starting a maid service to creating a niche B2B software in an industry not typically associated with high-tech solutions. His philosophy of targeting specific, ‘boring’ niches with sophisticated software solutions has driven the success of ZenMaid since its inception in 2013.

A Silicon Valley native, Amar discusses his transition from sales to entrepreneurship, the nuances of building a business in a specialized niche, and the importance of focusing on solving problems rather than being driven solely by passion for the industry. His approach of “cultivating passion” over time is a fresh perspective on how to find fulfillment in business.

Please enjoy this insightful conversation with Amar Ghose!

Listen to the episode on your favorite podcast platform. Watch the interview on YouTube.



  • 02:39 Amar’s Journey into B2B and Niche Selection
  • 03:20 The Birth of ZenMaid
  • 04:51 Understanding the ZenMaid Customer
  • 05:52 The Role of Passion in Business
  • 06:55 The ZenMaid Service Explained
  • 08:36 The Evolution of ZenMaid
  • 13:28 Understanding the ZenMaid Ideal Customer Profile
  • 17:36 Overcoming Investment Barriers
  • 19:42 The Competitive Landscape
  • 20:22 The Importance of Updating Copy and Messaging
  • 21:46 The Importance of A/B Testing and Updating Messaging
  • 22:15 Reconsidering Positioning and Adapting to Market Changes
  • 23:23 The Value of Customer Engagement and Research
  • 24:12 Staying Connected with Customers through Social Media
  • 26:12 The Human Aspect of Business and Customer Relationships
  • 29:02 The Role of Team Members in Messaging and Alignment
  • 33:09 The Dual Identity of a Media and Product Company
  • 36:11 The Importance of Learning and Personal Growth
  • 38:53 The Dream of Owning a Football Club
  • 39:57 Final Thoughts and Contact Information


  • “They’re running a maid service because they want freedom just the same way that I do, but their freedom may look different than my freedom.”
  • “It brings me so much joy when we’re able to remove friction from maid service owners’ lives.”
  • “Build sexy software for boring niches. It’s the best of both worlds.”
  • “I think it’s really kind of magical when you get the systems in place so things happen without you having to do anything anymore.”
  • “I’ve always been passionate about kind of like the building of the business.”
  • “We essentially wanted to talk to people and see if we could identify a problem that we could solve for them with software.”
  • “Our company’s slogan or why we exist is to make maid services successful because we also put out a bunch of educational content.”
  • “You’re running a maid service not because you’re passionate about cleaning, but because you’re passionate about building a system with processes, helping people, fixing problems.”
  • “Our goal with the company is always that the company should be able to run entirely without me, but should also be set up so that I can come in anywhere that I want to.”

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