Convert more visitors into trials, demos and excited, loyal customers.
You’ve been doing it all.
Building, marketing, spreading the word about and fundraising for your product.
You even put your website together quickly, because you needed something to get going.
But that’s not working for you anymore.
You have big goals and you know a ton of people need your product.
Enter copywriting. You take it seriously because when done right, it can be a big X factor.
Thing is, there’s only so much you can do. And you can either keep banging your head against the wall trying to do it all yourself, or you can turn to a pro.
Someone who can finally make sense of things like:
- As soon as someone finds you, how do you convince them to click?
- Why do only 10% of people who click that button actually convert?
- What do your ideal customers expect when landing on your site?
- What do they need to see and in what order to convince them to purchase?
- What’s the ideal flow users need to go through on your site to convert the best?
- What should your onboarding email copy look like? When should you email them?
- Why do you get so many questions in chat, when you clearly tell them everything they need to know right there!?
If you don’t know the answer to any 3 of these questions, chances are your business could convert way better.
But you’re the Founder right? Shouldn’t you know your customers like the back of your hand?
Maybe.
Or maybe all you’ve got so far is personas you made up one day, and have been using as gospel ever since.
Or personas that are based on yourself. After all, you’ve created your product to scratch your own itch, right?
No, what you need is someone to get their hands dirty.
Someone who can go in, do deep-dive research into your product, your market and your customers.
Someone who can come out with the answers.
You might have tried working with a branding agency. They did a great job with design, but the copy was based on best practices you could have learned by reading a blog post in a couple of hours.
…or you might have hired a freelancer on Upwork to write copy for your homepage. Then worked with a PPC agency to send heaps of traffic to your site. In hopes (and prayers) that the new copy would convert 10x right away.
But ultimately none of it really worked.
You find yourself still hustling to try and explain what your product does. Without actually knowing what your prospects need to hear to buy it.
If you’ve got this far, there’s only one thing separating you and your SaaS business from scaling. And it’s been under your nose the whole time.
It’s human nature.
Because your customers are indeed humans. They have desires, fears, objections, motivations and expectations. Some of them might be logical, others emotional. Some might make decisions in a heartbeat and others take ages to read every. single. word. on your page in painstaking detail before signing up.
Some will be familiar with your competition and some others won’t even know there is such a thing as competition.
And no best practice or template can help you figure this out.
But there’s still hope…
Enter the minds of your customers. Turn your SaaS website into a 24/7 sales machine.
Increase conversions on your SaaS website and get a crystal clear view of your audience and business.
Hi, I’m Chris. I’m a conversion designer and copywriter. I work with 6 and 7 figure SaaS businesses like yours, to help them scale and spread the word about their amazing products.
Biggest lesson I’ve learned in my years working with software businesses?
Good copy can help, but only if it’s based on real, hard data.
And that’s what you’ve likely been missing.
Real, qualitative data on who your best and worst customers are. No I’m not talking about how old they are or where they’re from.
The data you really need to understand your customers only comes through actually spending lots of time watching how they use your site, speaking with them (and actually listening), asking them questions and studying their behavior patterns.
It sounds like CSI stuff, but this is actually the work of a good conversion copywriter.
It’s like a private investigator who has to find out if your partner is cheating on you.
I take it a step further and also help you understand why they’re cheating on you, so you can find a better partner (customer) next time.
How?
I mix copywriting and UX design principles and research strategies, to not only come up with the right words to persuade your customers, but to also make sure that their journey through your site is like walking on a red carpet you’ve just rolled for them.
Here’s how it works:
It all starts with research
Research & discovery is usually 70% of the work, reason why I spend time to scope and customize exactly what you need for your specific project.
Nobody’s signing up for your free trial? Or they do sign up, but never upgrade?
We’ll survey your prospects and look at user interaction data to understand what’s really happening and why.
Don’t have a clue why visitors land on your homepage and 60% bounce?
We’ll likely first have to understand where these people are coming from, what they expect to see on the page and how to match those expectations so they keep reading. User testing and website polls are great for this.
Do you feel like your brand doesn’t stand out and your positioning is off?
We’ll dive into competitor research and review mining to sneak into the minds of your potential customers who are using competitors, figure out what they’re not happy about and give it to them in your copy (and product).
You think you know your customers, but there’s a disconnect between that and what you’re saying on your site?
We’ll interview your best customers and ask them deeply probing questions to understand their fears, desires, goals, objections etc. - so we can mirror and address them on the page.
And more!
And when we start you’ll have a clear idea of what will be done and when:
Some examples of what we can learn:
Let’s put words on the page
With the data we needed, we can now move on to writing the actual copy. But that doesn’t stop there. To help you visualize the final result and to guide you in understanding how the copy flows and why we placed it where we did, I write the copy in wireframes.
These are layouts (in Figma) that you can send directly to a designer and developer to be implemented. In every wireframe, I also add notes on my thought process and reasoning, so you can review later on after I’ve presented them to you on a call.
No guessing, no confusion, fewer revisions – faster implementation.
Higher conversions and more revenue sooner.
After this process usually clients freak out with excitement. You could be next!
Let’s test it
Good conversion copywriting, removes a lot of the guesswork. But it’s not an exact science.
This is why after the writing and wireframing (or after the mockups have been created by a designer) we might want to test and validate our work. So we can truly remove any doubt and launch confidently.
We might create a few variants for important pieces of copy, and run user testing on them to see which one resonates best.
Or we can launch the new design and test while it’s live in the first few weeks. With user testing again, or user recordings, A/B testing, website polls and more. So we get more accurate data – from your exact audience.
We won’t stop until we’ve got the data we need.
What does it look like?
Here’s what this process looked like for wholesaleinspector.com from research to copy, to wireframes and ultimately live website.
Get copy that converts visitors into happy customers
And the insights you need to scale your SaaS business.
Starts at $4,000 – Don’t have the budget yet? I can still help you.
